He is a regular contributor to the BBC where he can be found explaining the psychology behind the latest news stories and helping audiences understand the difference between urban myths and real psychological research. For example, do supermarkets really pump the smell of fresh bread in store? (They don’t, but they do have other tricks up their sleeves). Is subliminal advertising a real thing and should we be afraid? (it isn’t) And why do brands spend hundreds of thousands on slightly changing a logo? (it’s complex….)
He also regularly contributes to articles in newspapers and magazines in both the UK and Switzerland. If you’re interested in getting in touch about a press enquiry please drop him an e-mail at gareth@consumerpsych.co.uk
